THE uae is fueling genocide in sudaN.
The NBA is partnering with the UAE.
It’s time to Act.
Sign the Petition: No Sponsor of Genocide – NBA Must End Partnership with Emirates
The NBA is partnering with the United Arab Emirates (UAE) for sponsorship of its in-season “Emirates NBA Cup” tournament. But while people’s eyes are on the court, the UAE is actively arming a group that is committing genocide in Sudan.
By elevating the UAE brand as a symbol of excellence and victory, the NBA is polishing and protecting the UAE’s global image. The NBA is letting itself be used as a pawn to distract people from what the UAE is doing in the world. This partnership is not innocent—it is sportswashing and it hides the suffering of millions of Sudanese people behind a trophy.
Don’t let the Emirates Cup divert attention from the massive slaughter sponsored by the UAE in Sudan.
Sign the petition to tell the NBA, as long as the UAE fuels genocide in Sudan, LET THIS BE THE LAST EMIRATES CUP!
We need to talk about the uae’s role in the genocide in sudan.
What’s Happening in Sudan?
Millions of people in Sudan today are facing famine, mass atrocities, and the largest forced displacement and humanitarian crisis in the world.
Since April 2023, Sudan’s war between the Sudanese Armed Forces (SAF) and the Rapid Support Forces (RSF) armed group has become a nightmare.
Both sides have committed war crimes and the United States has determined that the RSF is committing genocide. Both the SAF and RSF have indiscriminately attacked civilians, weaponized aid access, and used starvation as a weapon of war.
Yet little has been done to end this brutal war.
So what does that have to do with the UAE?
The Rapid Support Forces (RSF) is committing genocide in Darfur today, much as their predecessor, the Janjaweed, did twenty years ago. The world is expressing outrage to the latest massacres in El Fasher.
The UAE is directly supplying arms, cash, and diplomatic cover to the RSF’s rampage.
To LEarn more, watch the video below
UAE's Dark Secret: Fueling Atrocities in Sudan
narrated by Don Cheadle
A Growing Movement
“Given the UAE’ s large role in stoking the crisis in Sudan, it is imperative that outside actors compel the Emirati leadership to change course…If it faces sufficient pressure, Abu Dhabi might conclude that its support for the RSF is more trouble than it's worth.”
— Macklemore via Instagram
“Cultural figures and sports figures saying ‘we're not going there’ counts for much, much more than a threat of trade sanctions or financial penalties. I think, interestingly, the [threat to them] of soft power is much stronger, and has much greater potential, than hard power.”
— Alex de Waal in BBC Interview
PRESS & MEDIA
Past Actions
In October 2024, we called on the NBA to cancel their pre-season Boston Celtics and Denver Nuggets games in Abu Dhabi on October 4 and 6 in solidarity with the people of Sudan.
700+ individuals signed on to hold the UAE accountable for their role in mass atrocities in Sudan and the NBA’s complicity in these crimes.
Though the NBA refused to cancel, our movement continues.